The meaning of AdWords

AdWords was launched in 2000 and then expanded with Adsense in 2003, enabling web site owners to display Google AdWords ads. When you search for a phrase on Google, paid search results can appear above, below and next to organic ads, which can be set in Google AdWords.

Google puts quality scores to each ads which determines the recommended bid amounts and the ad rank. It also has an impact on how much a click costs for the advertiser. To start an adwords campaign, you do not need google’s active involvement, personal or even online support with customer service. Campaign compilation and management is done by all users from their own accounts, which requires no more than a google account, and then specified billing information. If we set the campaigns correctly, our ads will appear in the paid search result list, and Google will automatically deduct the cost after the clicks.

The structure of the system is not easy, the targeting can be complicated, so sometimes it requires professionals to start and optimize your AdWords campaigns. And at the same time, the system can be known and can be used by anyone, therefore, it can be effectively used by small and medium-sized enterprises. Precise targeting options make AdWords Ads particularly effective. You can choose the locations and the people you want to reach, the ads will only be shown to those people. Just in case if they are searching for what you have to offer.

A few years earlier in America Google AdWords did not really occupy a central place in the inbound marketing toolbar. But the more the content grew and the competition has increased in this area, the more the professionals started to talk about AdWords. They have found out that with the help of AdWords they could show their content to potential costumers.

More than 50 million clicks per day are received for adwords ads. So people regularly click on ads for google searches. In addition, Google is constantly experimenting with ad impressions that brings even more clicks, so it’s not in danger. But what if our competitors click on our ads, so that we pay more? Well, Google has developed a very sophisticated technology against click fraud and invalid clicks. Instead of the IP address specification, they use analysis of click patterns. In addition Google can give you a pretty serious report about your AdWords campaign’s performance, so you can discover suspicious activities. For example, when you unusually get many clicks from a geographic area, which is not your target area anyway. And you can report this activity to Google to investigate

Is AdWords an outdated marketing solution?

Many people think of simple ads when it comes to Google AdWords. But the ad is a traditional marketing tool. Adwords, however, differs from traditional ads, it is designed to only appear to potential customers when they find some sort of response, information, and solution to their problem. Unless you have access to Google’s top secret algorithms, then this is the only inbound marketing solution that guarantees a good place in the google page one search. Sometimes the AdWords can offer a better user experience to the people than the organic results. Because you can narrow the audience to whom you want to publish your ad, meaning that it is effective for targeting. So AdWords has a strong place in your inbound marketing strategy. If you combine it well with your content and SEO, you can even dominate the search results for some searches, so you can get more traffic than your competitors.


That is, it turned out that a search ad is primarily a way of cutting out direct responses, that is, click-throughs or conversions. Furthermore, it can even enhance brand awareness if people do not click on it. Google and Ipsos MediaCT had made a meta study in the course of 2013, and it turned out that search ads increased spontaneous brand awareness by an average of 6.6 percentage points.

But what is behind of this significant growth?

In part simply because the search ad reaches people who are already largely open in one direction, they are actively looking for subjects that may be related to your business, products, or services in the search engine. And if a brand will be displayed in the search results on the monitor in front of them, then it is very likely that they will memorize the name. The main thing is that search ads help build spontaneous brand awareness.


Maybe it could be good news for AdWords advertisers, it seems like a significant part of people haveno idea about the difference between an ad or organic result on Google. 50% do not know that what they see is an ad. Previously, Ofcom ran a test and posted the result on this issue. 50 percent of the interviewed adults were not able to distinguish the organic search results from the AdWords ad sin the Google search results.


This is a thing that is very hard to answer for those, who already are working in the online world for a decade or two. The question is: how much Google can be held responsible, as if not sharply – but they indicate when it comes to ads. Although it is true that, as is the case with the ongoing tests, it tries to minimize the separation of ads from organic results (for example a green label, which blends well with the green color of the link). The reason for this is that the Google Ads are the main source of their income. According to the author of an article of Search Engine Watch, behind this there is something similar to what is behind the bannervage, when people do not notice ads or banners on websites. At this time, they simply ignore those elements that they don’t care about. Maybe they do not notice the ad tag in adwords ad sin the same way?

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